Profit, margin % and markup % from cost and selling price.
Margin and markup are not the same — mixing them up misprices products. Enter your cost and selling price to get profit in dirhams, margin (profit ÷ revenue) and markup (profit ÷ cost).
Example: Cost AED 70, price AED 100 → profit AED 30, margin 30%, markup 42.9%.
Margin is profit as a share of the selling price; markup is profit as a share of cost. A 30% margin equals a 42.9% markup.
Work backwards from the margin you need: price = cost ÷ (1 − margin). For a 40% margin on AED 70 cost: 70 ÷ 0.6 = AED 116.67.
No — margin is capped at 100% (zero cost). Markup has no cap.
